All about
Ashley Capps

The style struggle is as real as it gets.

All about
Ashley Capps

The style struggle is as real as it gets.

You know what you like, but the journey to get there is
nuanced and complex. It’s more than just shopping,
it’s understanding a hierarchy of detail, specific to you
and you only. I’ll help you get there.

I’ve been in styling for my entire career. What began in film and TV moved into building corporate wardrobes for real people in real life with real demands. I’ve done the style start-up game, built out teams of
stylists, but ultimately I decided to distill my expertise rather than let it be diluted under another label.

Not all fashion needs are the same,
just as no two styles are the same.

That’s why I employ a highly personal, holistic approach to outfitting
your wardrobe, and your life. My 10+ years of styling over 1,000 clients
is a testament to my results-driven philosophy.

I’m not just shopping for you— I’m equipping you with access to your
deepest needs so you can tap into what works for you. I’ll help you build
your style so that you can own it, day in, and day out.

“You win when you have a plan”

Let's Get Personal

Does your styling expertise make
you excellent at organization in all
parts of life?

Not sure if excellent is the right word but I always
say you win when you have a plan and I
feel like the
way I think about outfit planning is how I approach
the rest of my life. If I
need to clean my house, I
ensure I block time to do it or hire someone to,
same with meal
prepping for the week and running
my business. Planning, planning, planning!

What’s your sign or natal chart?

Libra - I think the fact that I am a coach and a
business owner really shows that I value and
thrive
in emotional connection and analytical decision
making. Balance whether it’s life,
business or my
wardrobe (I love mixing basic pieces with statement
and designer garments
with budget pieces) is a
prime example of being a Libra.

What’s your go-to fix for a bad day?

Taking my dog, Molly, on a long walk by the Bay.
Nothing like fresh air, sun and offline
time to
recoup.

How would you define your personal
style?

It’s evolved over time but at it’s current state I
would say it’s a mix of quality, refined staples
with
pops of edgy and trendy elements.

What is your take on trendy items?

Like all articles of clothing, if it piques your interest,
try-it! This is important to prevent
boredom and you
can often get surprised by trying new trends but
that’s not to say every
trend will be for you ;)

How do you reward yourself for a job
well done?

You might think it’s a splurge on a new bag or shoes
however as an ambivert and a Libra
;) battery
recharging is essential for me. If I’ve met a big goal
or deadline, it’s important
for me to relax. I will treat
myself to an overnight getaway or massage.